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Author Archives: Allie Thompson

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The excursion I recommend when clients want a memory that never fades

Beacon & Burgundy Travel

We had the top down, crossing from Kona to Hilo, when the temperature dropped so fast we had to pull over and put the top up.

That’s the Big Island in one drive. You’re baking in the sun on the Kona side, and 40 minutes later you’re between Mauna Loa and Mauna Kea pulling your jacket out of the trunk. Most visitors never see that. They land in Kona, stay on the resort side, and leave thinking they’ve seen the island.

I’ve spent time on that drive, and on that island, enough times to know the difference between what a guidebook tells you to do and what actually sticks with someone. That difference matters a lot when a client tells me they want their trip to mean something.

What they actually asked for

A couple came to me planning their 5-year anniversary. Big Island, staying in Kona. They didn’t ask me for the best restaurant or the nicest pool. They told me they wanted moments that would stay with them forever.

That’s a different brief than “plan us a nice trip.” It changes what I recommend.

I could have handed them a standard Kona itinerary: snorkeling at Kealakekua Bay, a coffee farm tour, sunset at the resort. All good. None of it answers what they actually asked for.

So I recommended manta ray night snorkeling.

Why this one, specifically

Off Keauhou Bay, boats anchor over a stretch of water lit from below. The lights pull in plankton. The plankton pulls in the mantas, some with wingspans over 12 feet, and they come in close. Not “spotted one in the distance” close. Close enough that you feel the water move when one banks past you.

It’s not a resort activity. It’s not something you stumble into. It’s the kind of excursion you have to know to ask for, at the right time of year, with an operator that actually knows the water. That’s the part clients don’t see when they’re building their own itinerary off a blog post: knowing which operators run it well, and when the conditions actually deliver.

For a couple trying to mark 5 years together with something they’d remember, it was the obvious call. Not because manta rays are trendy. Because it’s the kind of thing that becomes the story you tell at every anniversary after.

What came back

A few days into the trip, I got a text with videos attached.

“Thank you so much for recommending this excursion!!! Genuinely the coolest thing we’ve ever done. I can’t believe they were so close to us. They are gentle giants!”

That reaction is the whole reason I do this. Not because I like getting nice texts, though I do. Because it confirms something I believe about planning trips: the goal was never to fill a schedule. It was to listen for what they actually wanted, then know exactly which piece of the island delivers it.

Anyone can book a Kona hotel. Anyone can look up “things to do on the Big Island” and get a list. What they can’t get from a search result is someone who’s driven the island end to end, knows what’s worth the drive and what isn’t, and has planned enough Hawaii trips to know when a client is describing a “wow” moment versus a “nice to have.”

If you’re planning a Hawaii trip that needs to matter

Every couple, every family, every solo traveler wants something a little different out of Hawaii. Some want to disconnect completely. Some want their kids to see a volcano up close. Some, like this couple, want proof that 5 years in, the adventure isn’t over.

I plan Hawaii trips across the islands, and manta ray night snorkeling is one piece of a much bigger toolkit I use depending on what someone tells me they actually want. If you’re thinking about Hawaii and want a trip built around what would actually mean something to you, reach out. I’ll ask the right questions first, then build the trip around the answer.

May adventure follow you wherever you may go.

I waited 3 days for my suitcase. Now I tag everything.

Beacon & Burgundy Travel

The carousel at my home airport stopped moving, and my suitcase wasn’t on it. That moment is a big part of why I pack AirTags for travel now.

I stood there a few extra minutes anyway (you know the move, staring at the rubber flaps like your bag might still pop through). It didn’t. It was sitting in Philadelphia.

My 50-minute layover there had shrunk to 20 after a delay. In those 20 minutes I had to deplane, ride the tram, and hustle to my next gate. I made it. My bag didn’t.

I live 30 minutes from the airport. It took 3 days to get my luggage back.

This was years ago, before AirTags were around, so all I could do was wait. What finally got me tracking my stuff was a broken-down shuttle bus at Disney.

The shuttle bus that broke down

Traveling is stressful enough. Bring a baby along and your anxiety goes up about 10 times over.

On our way home from Walt Disney World, my husband and I were on a shuttle from our resort to the airport with our 9-month-old daughter. We still had other resorts to stop at and more passengers to pick up.

And then the bus broke down.

It happens. We waited for a relief bus, everyone moved over, and we got back on the road. What none of us caught was that the strollers never made it onto the new bus.

One family had an AirTag on theirs, and their phone let them know right away. They told our driver, and he worked with the shuttle company to meet up with the other driver and get it back.

Turns out our stroller had been left behind too. We had no idea. Without that family’s AirTag, we would have pulled up to the airport with a 9-month-old and no stroller, and found out right there at the curb.

That was the day AirTags became part of how we travel.

Where my AirTags go when I travel

These days, anything I’d panic about losing gets one:

  • My luggage
  • My daughter’s stroller
  • My passport
  • My laptop

The passport one gets a few raised eyebrows. But it’s the one thing on that list that can stop a trip cold if it goes missing, so it gets tracked too.

Why I tell clients to use AirTags for travel

I always recommend my clients put an AirTag in their luggage, whatever kind of trip they’re taking.

Cruises are a good example. On embarkation day, you hand your checked bags to the porters at the pier, and you won’t see them again until they show up outside your stateroom, sometimes hours later. Most of the time that works fine. But being able to check on your bag from your phone during that stretch is real peace of mind.

And if you’re flying in to meet the ship, a bag stuck at a connecting airport matters even more. The ship sails on schedule whether your suitcase is on it or not.

What AirTags can’t do for you

I love these things, and I still want you going in with realistic expectations.

You probably can’t check on your bag mid-flight. Unless you have Wi-Fi on the plane, your phone can’t pull up an update in the air. The good part: as soon as you land and your phone reconnects, you’ll have current info before you even start the walk to baggage claim. That’s a lot better than what I got in Philly, which was a belt that stopped moving.

The airline still has to bring your bag to you. An AirTag tells you exactly where your suitcase is, and that’s where its job ends. If it’s sitting in another airport, you’re still waiting on the airline to put it on a flight and get it to your door. At least you won’t be guessing while you wait.

2 more things to do before you leave

While you’re waiting on the airline, you want to make their job as easy as possible. These 2 habits help them know exactly which bag they’re looking for.

Take photos of your luggage, inside and out. If a bag does go missing, you’ll have a visual reference to show the airline, plus a record of what you packed.

Always use a luggage tag, and take a photo of that too. That way the info on it is saved on your phone right next to the pictures of your bag.

And for the waiting period after a bag goes missing, that’s where travel insurance comes in. It’s getting its own post soon.

Planning for the bumps

Buses break down and connections get squeezed to 20 minutes. Part of my job is getting you ready for the bumps before you ever leave home, and a little AirTag (plus a few photos on your phone) is one of the easiest, cheapest ways to do it.

If you’re starting to think about your next adventure, reach out. I’ll take the research and the details off your plate (including reminding you to pack your AirTags) so you can just pack your bags and go.

May adventure follow you wherever you may go.

An anniversary in London, and why I picked ME London for Joy and Michael

Beacon & Burgundy Travel

The first photo showed up on my phone the day they checked in. A slice of cheesecake that said “Happy Anniversary,” a bottle of champagne already chilled, and a bouquet of flowers waiting in the room.

The next one was the view from their verandah, looking out over London.

Joy and Michael R. sent me pictures all through their anniversary trip to London. I smiled at every one, because I knew what was waiting for them before they walked through the door.

Why the hotel matters so much for a milestone

Telling a hotel it’s your anniversary takes about 5 seconds. What happens after that depends completely on the hotel.

Some properties add a line to your reservation and stop there. Others treat it as the reason you came. When my clients are celebrating something big, I want them at the second kind.

And you can’t tell which is which from a star rating. You find out through research and through people who’ve actually stayed there.

Planning their anniversary trip to London

Joy and Michael came to me wanting a 4 day, 4 night getaway to London for their anniversary. I put together a few options that fit their budget. Once they made their decisions, I took it from there.

ME London came to me through a fellow travel advisor and good friend who has been to London more than 30 times. When someone with that much London experience tells me a hotel is special, I pay attention.

Then I did my own research to back it up.

This is how a lot of my best recommendations happen, honestly. Advisors talk to each other. We share which hotels take care of people and which ones we’d never send a client back to. When you book with me, you get my research plus a network of advisors who’ve been there in person.

What I set up before they ever left home

For an anniversary, I want the room itself to feel like part of the celebration. So I upgraded Joy and Michael to a room with a verandah overlooking the city.

I also arranged for champagne and cake to be waiting when they arrived. That’s the cheesecake from the first photo, and a bouquet of flowers was there too.

None of this is complicated. But it has to be requested ahead of time, by someone who knows how to ask and which hotels will follow through. Otherwise you land after a long flight, drop your bags, and it’s just a hotel room.

The last night

On their final evening, ME London celebrated them again at dinner, with a sparkle dessert to close out the trip.

That last-night moment is exactly why I care so much about which hotel I pick. The welcome is great, but a hotel that remembers you’re celebrating on day 4 is a hotel that’s paying attention the whole time.

Partway through the trip, they messaged me to say it had been amazing. By the end, they were calling ME London absolutely the best hotel. The room was perfect, the view was great, and they loved the entire staff.

In their words

Here’s the review Joy and Michael left after they got home:

“Allie planned a perfect 4 day 4 night getaway to London for our anniversary. She gave us options that were within our budget. After we made a few decisions, she took care of everything. She is detailed and that made our trip smooth and relaxing. It was one of the best trips we’ve ever taken (only second to the trip she planned for us last year). We stayed at ME London and loved the entire hotel staff. Location was perfect.”

That line in the parentheses makes me laugh a little, because the competition is me. London was the second Europe trip I’ve planned for Joy and Michael, and we’re already working on Paris for 2027.

Couples who come back year after year are my favorite part of this job. By the third trip, I know how they like to travel, what they’ll splurge on, and what makes them feel celebrated.

If you’re planning a milestone trip

Tell me what you’re celebrating, even if it feels small. An anniversary, a birthday, a retirement, finally taking the trip you’ve been talking about for 10 years. It all counts.

Tell me the dates. Tell me whether you’re champagne people or cocktail people, cake people or cheesecake people. I’ll match you with a hotel I trust to do something with that information, and I’ll make every request before you leave home.

Then you can literally just pack your bags and go. May adventure follow you wherever you may go.

The call that came from someone who wasn’t even there

Beacon & Burgundy Travel

A group of 24 was in Punta Cana together this spring. Different flights, different airlines, same trip. When the weather rolled in and started canceling flights out of the airport, one couple in the group got caught in it.

I didn’t book their flights. That’s the part people don’t expect.

I found out because someone else in the group, already home, already unpacked, called me. Not the couple. A friend of theirs who knew who to call when something went wrong.

I called the couple immediately.

They were stuck. Their flight home was cancelled, the resort they’d been staying at was booked solid for the extra night, and it was late enough that most people would’ve just started scrolling hotel apps and hoping for the best.

I got on my laptop and started searching. Not just “what’s available,” but what’s actually a good call here. I was weighing three things at once: was the hotel safe, was it reputable, and how close was it to the airport so they weren’t fighting traffic on top of everything else the next morning.

Found them a place. Got them settled. Checked back in to make sure they had what they needed for the night.

Here’s the review they left after:

“Allie was wonderful to work with. Extremely responsive, thorough, thoughtful and knowledgeable! To top it off she made herself available to us from Punta Cana to help find us a place when we were stranded due to flight cancellation! Knowing we have someone to count on in a time like that is above and beyond!”

I think about that phrase a lot. Someone to count on.

Why this matters more than people think

Most people assume a travel advisor’s job ends once the itinerary is booked. Flights confirmed, hotel confirmed, done, see you when you get back.

That’s not how it actually works. Not for me, anyway.

Things happen on trips. Weather delays flights. Airlines cancel routes with almost no notice. A connection gets missed and suddenly you’re stuck somewhere you didn’t plan to be, at an hour when nobody wants to be making hard decisions alone.

You can be the most organized traveler in the world and none of that will matter, because none of it is in your control.

What is in your control is who you have to call when it happens.

An OTA doesn’t pick up the phone at 9pm. A booking engine can’t weigh “is this hotel safe” against “is it close to the airport” for you in real time. It can show you five options sorted by price. It can’t tell you which one is actually the right call for two exhausted people who just want the night to be over.

That’s the difference. Not the booking itself. What happens after, when something goes sideways.

What I actually do in that moment

I’m not saying this to make it sound dramatic. Most of the time, planning a trip is genuinely fun, the excited back-and-forth, picking excursions, getting someone hyped for a destination they’ve never been to.

But the reason clients keep coming back, and the reason people they’ve never met end up calling me on their behalf, is what happens in the moments that aren’t fun. The cancellations. The delays. The “we don’t know what to do right now” calls.

In this case, that meant getting on the phone fast, searching availability myself, and making a judgment call under pressure instead of leaving two stressed-out people to sort it out alone at midnight in an airport lounge.

It’s a small thing on paper. It didn’t feel small to them.

If you’re deciding whether an advisor is worth it

I get it. You can book a flight and a hotel yourself. Most people can, most of the time.

But most of the time isn’t the point. The point is the one time it isn’t most of the time, when a flight gets cancelled, or a storm rolls in, or a connection gets missed, and you need someone who already knows the destination, already has your details, and already knows how to move fast.

That’s what I mean when I say vacations should fill your cup up. It’s hard to relax on a trip if part of you is bracing for what happens when something goes wrong. Having someone in your corner takes that weight off, before the trip and during it.

If you’ve got a trip coming up and want someone who’ll actually answer when it matters, reach out.

May adventure follow you wherever you may go.

She wanted one thing. We built a trip around it.

Beacon & Burgundy Travel

“I want to swim with sea turtles. How can we make that happen?”

That’s the entire ask a client brought me a few months back. No resort in mind, no region picked out, no dates locked. Just one very specific bucket list item and a question about whether it was actually possible.

It is. But not everywhere, and not by accident.

I started researching areas known for sea turtles around her travel dates, and that’s how we landed on Akumal, Mexico. Akumal means “place of the turtles” in Yucatec Maya, and it earns the name. The bay has been a protected sea turtle habitat for decades, and green sea turtles feed on the seagrass right offshore, close enough that you don’t need a boat excursion or a lucky day. You need the right stretch of water and someone who knows it.

That’s the part clients don’t see when they’re comparing resorts online. Picking Akumal wasn’t about finding a pretty beach. It was about matching her one request to the one place that could actually deliver it, consistently, on the dates she was traveling.

What she found in the water

She didn’t just see one turtle. She swam with them multiple times, and one of them was, in her words, the biggest one she saw all trip. Turtles weren’t the only thing down there either. Squid, octopus, a stingray gliding along the bottom. Akumal Bay does that. It’s not a one-species show.

I also connected her with a local guide, someone who knows the bay, knows where the turtles are actually feeding that day, and who brought a camera into the water with her. He shot photos and video the whole time so she didn’t have to choose between experiencing the moment and capturing it.

That’s a small detail. It matters anyway. A lot of people miss the best part of a trip because they’re too busy trying to film it themselves.

The hatch on the beach

Her resort sat close enough to the turtle nesting sites that she got to watch a hatch happen right there on the sand. Dozens of hatchlings making their way to the water while she stood and watched.

She went to Akumal to swim with adult turtles. She left having also watched the next generation head out to sea for the first time.

The text I got mid-trip

She texted me while she was still there, right after coming out of the water:

“I met an amazing local tour guide who took pictures and videos so I could enjoy the experience. I was literally crying in my goggles from joy.”

I’ve been doing this since August 2022, and that’s the text I hope for every time. Not a five-star review three weeks later. A real-time, still-dripping-wet message because something actually landed the way she hoped it would.

What came after

She did leave that review, too. Her words: 10 stars, not 5. She talked about how many bucket list items she checked off, how available I was from the moment she booked until after she got home, how fast I answered questions along the way.

And she booked her next trip with me. A 40-day trip in 2027.

That’s the part I want other clients to hear. This wasn’t a one-off lucky vacation. It was a client trusting me with one specific request, getting exactly what she asked for, and coming back to hand me something a lot bigger.

If you’ve got a version of “sea turtles”

Maybe it’s not turtles for you. Maybe it’s swimming with whale sharks, or seeing the northern lights from the water, or one specific excursion you saw on someone else’s Instagram years ago and never forgot.

Tell me what it is. That’s genuinely how this starts, every time. I’ll do the research on where and when it’s actually possible, not just where it sounds nice, and we’ll build the rest of the trip around getting you there.

May adventure follow you wherever you may go.

3am, a volcano, and the trip my clients still talk about

Beacon & Burgundy Travel

“The 2am wake up call was totally worth it!! The tour guides were awesome, we learned a lot and it was so beautiful.”

That came in from an anniversary couple I’d sent to Maui, a few hours after they watched the sunrise from the summit of Haleakala. I’ve booked this excursion more times than I can count, and I still grin every time a client’s text comes in still buzzing from it.

Here’s what nobody tells you before you book a sunrise tour on a volcano: it starts in the middle of the night, and if you don’t plan it right, that 2am alarm turns into the worst part of your trip instead of the best.

Why the wake-up call is earlier than you think

Pickup is usually around 3am, though it shifts depending on where your resort sits on the island. If you’re staying in Wailea, you’re looking at a different pickup window than someone in Kaanapali. That’s not a detail most people think to ask about until they’re staring at their alarm clock wondering why it says 2:45.

I book these through Viator, and I always tell clients the same thing: reserve this early. Spots at the summit are limited by the National Park Service, and this tour does sell out, sometimes weeks out during peak season. I’ve had clients wait too long and lose their preferred date entirely.

The timing mistake I see over and over

Here’s the call I make as their advisor that most people wouldn’t think to make themselves: I recommend booking Haleakala at the beginning of the trip, not the end.

It sounds backwards. You’d think you’d want to ease into a 2am wake-up after a few days of relaxing. But it’s the opposite. Early in the trip, your body’s still running on your home time zone, so 2am doesn’t feel like 2am yet. Wait until day 5 or 6, and you’re asking someone who’s finally adjusted to Hawaii time to blow that up for a pre-dawn drive up a mountain. That’s when people bail, or drag themselves up there miserable.

Who this is actually right for

This isn’t for every client. If someone’s trip is built around sleeping in and doing as little as possible, I’m not pushing this on them. But for clients who tell me they want one experience from the trip that they’ll never forget, this is usually the one I bring up first.

My anniversary couple fit that description exactly. They wanted Maui to feel different from every other vacation they’d taken, and standing above the clouds watching the sun come up over a volcano does that in a way a resort pool never will.

What I’m actually doing when you book this with me

Anyone can find a Haleakala sunrise tour with a quick search. What they won’t find is someone checking their resort location against pickup times, watching the reservation calendar before it fills up, and telling them flat out to book it day one instead of day four so they actually enjoy it.

If Maui’s on your list and you want that “I can’t believe we did that” moment, this is where I’d start. Reach out and I’ll get it locked in at the right point in your trip, before it books up.

May adventure follow you wherever you may go.

Group trips look easy. They’re not.

Beacon & Burgundy Travel

Fourteen people. One 40th birthday. A 7-day Virgin Voyages cruise.

That’s the trip I’m thinking about right now. Somewhere between booking and boarding, the dining reservations fell apart. Not “somebody has an allergy” fell apart. Full reshuffle, all 14 people, all 7 nights, gone. So I sat down and rebuilt every single one so the group never even knew there was a problem. They just showed up to dinner.

That’s the part of group planning nobody sees coming. And it’s exactly why people hire a travel advisor for group trips instead of trying to run it themselves.

“We’ll just pick a place”

Here’s the misconception I run into constantly: people think group planning is picking a destination and then you’re basically done. Book the resort, send the group chat, buy the plane tickets.

It’s not the destination that’s hard. It’s everyone attached to it.

You’ve got someone who wants to spend $3,000 and someone who wants to spend $800. You’ve got the cousin who booked her flight before checking with anyone else. You’ve got 3 different opinions on excursions and 1 person who hasn’t answered a single message in 2 weeks. None of that shows up when you’re just looking at a hotel website.

Tens of people in your ear. Now they’re in mine.

When you’re the one organizing a group trip, you become the answer desk. Every question, every concern, every “wait, what time do we need to be at the airport” lands on you. That’s exhausting even for a trip you’re excited about.

When you bring in a travel advisor for group trips like me, that all comes to me instead. I send the invites. I track who’s confirmed and who’s still deciding. I handle the person with dietary restrictions and the person who wants a totally different room category than the rest of the group. If someone has a question about transfers at 9pm on a Tuesday, that’s my inbox, not yours.

Family reunion, college reunion, milestone birthday, whatever the reason for the trip. The job is the same: I take the coordination off the group leader’s plate so they get to actually be a guest at their own trip.

What people are saying

From that Virgin Voyages group of 14:

“Allie’s passion, diligence and integrity provided a group of 14 a truly unforgettable experience. From coordinating with all of us, to assisting in dining reservations, making suggestions for excursions and to going to bat for us when things (out of her control) were slightly less than perfect. She’s truly a gem to work with and I can’t wait to plan my next memory with her!”

And from another group I’ve coordinated:

“Every person on the trip asked when and where we were going next.”

That’s the whole point of doing this work.

The honest part

Even with an advisor, a group trip takes real coordination. I’m not going to tell you it’s zero effort on your end, because that’s not true. There’s always more to it than meets the eye: more details, more personalities, more moving pieces than people expect going in.

And sometimes things happen that are out of anyone’s control. What changes with an advisor isn’t that everything goes perfectly. It’s that when something doesn’t, you’re not the one scrambling to fix it for 14 people at once. I am.

If you’re staring down a reunion or a milestone trip

If you’ve got a big trip on the horizon and you’re already dreading the group chat, that dread is usually a sign you need a travel advisor for group trips running point who isn’t you. Reach out and tell me who’s coming and what you’re celebrating. I’ll take it from there.

May adventure follow you wherever you may go.

The “No Seaweed” Beach Question I Get Asked Constantly (And Why the Answer Isn’t Simple)

Beacon & Burgundy Travel

“Allie, where can I go with a gorgeous beach, calm blue water, and no seaweed?”

I hear some version of this question from clients almost every week. And I wish I could give a one-word answer — but the truth is, it depends. Sargassum, the brown seaweed that’s been making headlines across the Caribbean and Mexico in recent years, isn’t evenly distributed. It’s driven by currents, wind direction, and which way a beach happens to face. Two beaches on the same island, ten minutes apart, can have completely different conditions on the same day. It’s one of the first things I check before I send a client a quote, because a gorgeous resort on the wrong side of an island can still mean a disappointing beach day.

2026 is actually shaping up to be one of the heavier sargassum years on record in parts of the Caribbean and Mexico. But that doesn’t mean your beach adventure is off the table — it just means where you go matters more than ever. So instead of guessing, here are six beaches I consistently point clients toward when calm, clear, seaweed-free water is the priority.

1. Eagle Beach, Aruba

Aruba sits south of the hurricane belt and largely outside the main sargassum current, which is why Eagle Beach keeps its postcard-perfect reputation year after year, even in tougher regional years. The water here is famously calm and shallow near shore, which makes it a favorite for both honeymooners and families. Bonus: Aruba’s trade winds keep things breezy and comfortable even in peak summer heat.

2. Grace Bay, Turks and Caicos

Grace Bay is routinely ranked among the best beaches in the world, and its north-facing orientation helps deflect the sargassum that piles up on more exposed, wind-facing coastlines nearby. The sand is soft and powder-white, the water clarity is extraordinary, and it’s an easy add-on if you’re combining a beach stay with time in the Bahamas or Florida.

3. Seven Mile Beach, Grand Cayman

Grand Cayman’s location puts it largely out of the direct path of major sargassum influxes, and Seven Mile Beach delivers exactly the calm, clear water travelers picture when they imagine a Caribbean adventure. It’s also wonderfully easy to get around, with restaurants, resorts, and water activities all within walking distance of the sand.

4. Mambo Beach, Curaçao

Curaçao sits close to the Venezuelan coast, well outside the primary sargassum belt, which keeps beaches like Mambo consistently clear even during peak season elsewhere. If your clients love snorkeling or diving, this is a great pick — the water is calm and shallow, and it’s set up with easy access to restaurants and bars right along the beach.

5. Isla Mujeres (Playa Norte), Mexico

For clients who have their hearts set on Mexico specifically, Isla Mujeres is my go-to. It’s a quick ferry ride from Cancún, but its geography protects it far better than the mainland’s open Atlantic-facing beaches, and Playa Norte has stayed one of the most consistently clean stretches of sand in the region even during the region’s heaviest sargassum stretches this year.

6. Frederiksted, St. Croix (U.S. Virgin Islands)

This one’s a favorite for clients who want the calm, clear-water Caribbean experience without the extra step of a passport. Frederiksted sits on St. Croix’s leeward side, which keeps it less exposed than beaches facing the open Atlantic, and as a U.S. territory, it’s one of the simplest islands to get to for domestic travelers.

The Real Secret

Here’s what I tell every client who asks this question: the destination matters, but so does when you go and which side of the island your resort sits on. Sargassum season generally peaks in the summer months, and conditions can shift in as little as 48 hours depending on wind and currents. That’s exactly the kind of detail that’s hard to track from a booking site, but it’s the kind of thing I check before I ever send a client a quote.

The beaches above are my starting point, not the finish line — the specific resort, the side of the island, and even the week you travel can change the picture. If a calm, clear-water adventure is what you’re after, reach out and I’ll match you to the spot that’s actually delivering it right now.

The Calls I Make Before You Even Know to Ask | Alaska Cruise Tips

Beacon & Burgundy Travel

Back in fall 2025, when I was booking a Princess sailing for a couple, I put them on the left side of the ship.

They never asked why. They didn’t even know it was a decision.

It was a 10 day land and cruise package, the Denali Explorer, July 2026, sailing southbound. Nothing about the itinerary told them to care about left versus right. Most people don’t think about it at all. They pick a cabin category, maybe a balcony over an inside room, and call it done.

Alaska Lodges - Denali Princess Wilderness Lodge® - Princess Cruises

The detail nobody thinks to ask about

But on a southbound Alaska cruise, the side of the ship you’re on determines what you watch out your window every single time you pull into port. Get it wrong and you’re staring at open water while the mountains and the town slide by on the other side of the boat.

They called me after the cruise. I remember exactly what she said: “Oh my god, it just amazes me that you knew to put us on that side of the ship. It was amazing. Every time we were coming into port we could sit on our balcony and watch the ship dock. It was just amazing, and something I never would have even thought about, but you knew exactly what we needed.”

That’s not luck. That’s not a coin flip that happened to land right.

Why I knew

I hold the Travel Alaska expert certification and the Alaska expert certification through Princess Cruise Line. Part of what that actually means, practically, is knowing things like this: which side faces the port on a given sailing direction, which side gives you glacier views instead of open channel, which side means you watch your ship maneuver into Juneau instead of watching Juneau’s parking lot.

It sounds small. A cabin side. But it’s the difference between a trip where you experienced Alaska from your own balcony every single day, and a trip where you had to walk to the other side of the ship and hope there was room at the rail.

What this actually means when you’re booking

Here’s what I actually think when people ask me about planning an Alaska cruise: the itinerary matters. The cruise line matters. But the person planning it for you might matter more than both of those combined, because the itinerary doesn’t tell you which side of the ship to book. A booking engine doesn’t tell you that either.

That couple never requested the left side. They didn’t know it was on the table. I booked it because I knew what it would give them, before they ever became my clients enough to ask me for anything.

That’s the part I actually want you to take from this. Trust in an advisor shouldn’t come from a sales pitch. It should come from what they do when you’re not even watching, the calls they make on your behalf without needing to be asked. This one happened to be about which side of a ship. The next one might be about a shore excursion, a dining time, a port day nobody warns you gets crowded. You won’t always know what those calls are. That’s kind of the point.

This is one detail, on one sailing. I’ve got dozens more like it for other itineraries, other ships, other ports, the kind of thing that only comes from planning Alaska cruises this closely for this long. If you’re comparing cruise lines and cabin categories on your own right now, I’d rather just tell you what I know before you book something that gets it backwards.

May adventure follow you wherever you may go.

Best Time to Cruise Alaska: A Month-by-Month Guide

Beacon & Burgundy Travel

When Is the Best Time to Cruise Alaska? Let’s Break It Down Month by Month

If you’re starting to plan an Alaska cruise, you’ve probably already Googled one of the biggest questions:

When is the best time to cruise Alaska?

And I wish I could give you one perfect month. But the truth is, there really isn’t one.

Alaska’s primary cruise season runs from May through September, and every month brings something a little different. Weather changes. Daylight changes. Wildlife patterns change. The scenery changes. Even the type of experience you can have on land can change depending on when you visit.

So when someone asks me, “What’s the best month to cruise Alaska?” my answer is usually another question:

What are you hoping to experience? Because that’s what actually matters.

As a Travel Alaska Certified Expert and Princess Cruises Certified Alaska Expert, I’ve spent a lot of time learning the nuances of this destination—and one of the biggest things I’ve learned is that Alaska isn’t a one-size-fits-all vacation.

The month I’d recommend to a couple dreaming about wildlife and adventure may be completely different from the month I’d recommend to a multigenerational family hoping to combine a cruise with time in Alaska’s Interior.

So instead of looking for the best month, let’s talk about what makes each part of Alaska’s cruise season unique.

May: Fewer Crowds + Spring in Alaska

May is worth considering if you like the idea of fewer crowds, cooler temperatures and seeing Alaska at the beginning of its season. The month kicks off Alaska’s primary cruise season, and it’s often easy to overlook. Most students are still in school, summer travel really hasn’t arrived yet and pricing can sometimes be more attractive than it is during the middle of summer—Alaska’s prime travel season.

But there’s another reason May can be special—and that’s Alaska waking up.

The snow is melting, waterfalls are flowing, vegetation is returning and wildlife is becoming increasingly active. It also typically offers a drier portion of the cruise season.

Does that mean you won’t see rain? Absolutely not. When planning Alaska, it’s important to remember that the weather doesn’t always care what the calendar—or forecast—says.

What about wildlife?

Spring brings migrating marine wildlife back into Alaska’s waters, which means whale-watching opportunities begin increasing. But this is also where timing starts becoming more complicated.

If you tell me, “Seeing bears is the number-one thing I want to do,” then we need to re-evaluate May. Simply choosing May because you found a great cruise fare may not be the decision I’d recommend. The same is true if you’re planning to combine your cruise with time in Alaska’s Interior.

Your cruise might operate in May, but that doesn’t automatically mean every experience you have pictured for the land portion of your vacation operates on exactly the same schedule.

And that’s one of the biggest mistakes I see people make when researching Alaska: looking at the cruise dates without looking at the trip as a whole.

My take on May: Don’t overlook it. May can be a great choice for the right traveler—but I want to know what’s on your Alaska wish list before I tell you it’s the right month for you.


June: Long Days + A Little Bit of Everything

June is worth considering if you want incredibly long days and a great overall Alaska experience. June checks a lot of boxes.

Summer is underway, wildlife is active, seasonal activities are operating and the days are incredibly long. Those long days are something that’s hard to fully appreciate until you experience it.

Imagine finishing dinner, stepping outside and realizing you still have hours of daylight ahead of you. On an Alaska cruise, where the scenery is such a huge part of the experience, that’s a pretty fantastic perk.

June can also work very well for travelers who want to experience more than coastal Alaska.

If you’re thinking about Denali or another land component before or after your cruise, this is where I’d start looking not only at when you’re traveling, but also how the entire itinerary fits together.

Because there’s an important distinction between choosing a good month for an Alaska cruise and choosing a good time for the Alaska vacation you actually want.

What about wildlife?

June offers plenty of wildlife opportunities as well. Whales are feeding in Alaska’s coastal waters, and wildlife activity on land continues increasing as summer progresses.

But if wildlife is one of your top priorities, this is where I’d want to dig a little deeper with you.

What do you want to see? Where are you going? What type of excursion are you comfortable with?

Those answers matter more than simply saying, “June is good for wildlife.”

My take on June: It’s a fantastic all-around month, especially if long days and combining land and sea appeal to you. But the itinerary still matters just as much as the date.


July: Peak Summer in Alaska

July is worth considering if you want warmer temperatures, lots of activity and the classic peak-summer Alaska experience. It truly is the heart of Alaska’s summer.

It’s generally one of the warmest parts of the cruise season, the days are still long and Alaska’s summer tourism season is in full swing.

There’s also a lot happening with wildlife. Whales are feeding along the coast, salmon are running in different parts of Alaska and those salmon can create some very interesting opportunities for wildlife viewing.

July is also naturally popular with families because school is out, making it an appealing time for multigenerational trips.

But there’s a tradeoff. Everyone else knows July is a great time to visit Alaska, too.

That means more demand for cruises, certain stateroom categories and some of the most popular Alaska experiences.

And this is where planning ahead becomes important. Not necessarily because you need to book every single detail as early as humanly possible—but because having options matters in Alaska.

There’s a big difference between choosing the itinerary, stateroom and experiences that fit your vacation and choosing from whatever happens to still be available.

And remember, even in July, the itinerary matters. A July sailing doesn’t automatically mean you’re getting the “best” Alaska experience. Glacier viewing, time in port and the experiences available to you can still vary significantly from one itinerary to another.

My take on July: If you’re looking for peak summer Alaska, July absolutely deserves consideration. But if you come to me saying, “We can only travel in July,” we’re going to talk about more than simply which ship has the lowest price.


August: Wildlife + A Changing Alaska

August is worth considering if wildlife is important to you and you like the idea of experiencing Alaska toward the end of summer.

August is one of the most interesting months of the cruise season because Alaska can start changing right in front of you. Early August still feels very much like summer. As the month progresses, daylight begins decreasing, temperatures start cooling and parts of Alaska begin showing the first hints of fall.

Wildlife continues to be a major draw. Salmon runs are occurring in different areas, creating opportunities for fishing and wildlife viewing, while whales and other marine wildlife remain active along Alaska’s coast.

If you tell me wildlife is one of your biggest reasons for going to Alaska, August is certainly a month we’re going to talk about. But again, the month alone doesn’t tell me enough.

Different salmon species run at different times and in different locations. Wildlife experiences vary depending on the ports you visit. And two ships sailing Alaska during the same week can give you very different opportunities simply because of their itineraries.

That’s the kind of detail I want to look at before recommending a particular sailing.

What about the Northern Lights?

Toward the end of August, nights begin getting darker, which means the possibility of seeing the Northern Lights starts returning. But notice I said possibility. I would never recommend choosing an August cruise solely because you want to see the aurora. There are too many factors outside our control.

If you happen to see them? That’s one incredible Alaska bonus.

My take on August: There’s a lot to love, particularly if wildlife is important to you. But this is a perfect example of why I look beyond the month and into the actual itinerary before recommending a cruise.


September: Fall Colors + Fewer Crowds

September is worth considering if you prefer fewer crowds, love fall scenery and don’t mind cooler, more unpredictable weather.

September feels different from the heart of Alaska’s summer season. The days are shorter. Temperatures are cooler. Summer crowds begin thinning out. And the landscape starts changing. If your vacation includes time in Alaska’s Interior, the fall colors can be absolutely beautiful—and they often arrive much earlier than first-time visitors expect.

September also brings us back into shoulder season, so you may find attractive cruise pricing compared with peak summer. And because nights are getting darker, there’s also a greater possibility of catching the Northern Lights if conditions cooperate.

But September is another month where I’d encourage you to look beyond the cruise fare. Some seasonal experiences begin winding down as Alaska moves toward fall, particularly farther into the Interior.

That doesn’t mean September isn’t a good time to visit. It means we need to make sure the Alaska experience you’re imagining matches the Alaska experience that’s available during your dates. That’s an important distinction.

My take on September: It can be absolutely beautiful and a fantastic choice for the right traveler. But this is one month where I especially want to understand your priorities before recommending a particular itinerary.


So, What Is the Best Time to Cruise Alaska?

Here’s where I’m probably going to frustrate you a little. After reading all of that, I’m still not going to tell you that June, July or any other month is the best time to cruise Alaska.

Because there isn’t one. There is a best time to cruise Alaska for you.

May might be perfect for one traveler and completely wrong for another.

June might offer exactly the experience you’ve been picturing—or there might be a reason I’d steer you toward August instead.

And sometimes the month isn’t even the biggest factor in my recommendation.

That’s the part of Alaska planning that’s really difficult to understand when you’re comparing cruises online.

You might see two seven-night Alaska cruises departing during the same week and assume they’re essentially interchangeable. They’re not. Where the ship goes matters. How long it stays there matters. Your glacier-viewing opportunities matter. Your excursion options matter. Whether you’re sailing round-trip or one-way matters. Even the direction you sail can matter.

And if you want to see Alaska’s Interior, what happens before or after your cruise can matter just as much as what happens onboard.

That’s why I don’t start an Alaska consultation by pulling up a list of available cruises.

I start by asking questions.

What made you choose Alaska? What are you hoping to see? Who are you traveling with? What’s the one experience you’d be disappointed to come home without? Do you picture your trip being adventurous? Relaxing? Wildlife-focused? Scenic? A little bit of everything? And do you want to experience Alaska primarily from the coastline—or do you want to go deeper?

Those answers tell me far more than simply knowing you want to travel in July.

The Best Alaska Cruise Starts With the Right Questions

There’s an enormous amount of Alaska information available online. You can search cruise lines. Compare ships. Read reviews. Look at itineraries. Research excursions. Watch videos. And all of that can be helpful.

But more information doesn’t always make the decision easier. Sometimes it just gives you more options to sort through.

That’s where working with someone who really knows Alaska can make a difference.

As a Travel Alaska Certified Expert and Princess Cruises Certified Alaska Expert, I’ve invested time in learning this destination so that when you tell me what you want from your Alaska vacation, I know what questions to ask next.

I’m not simply looking for an Alaska cruise that fits your dates. I’m looking for the Alaska experience that fits you.

So if you’re sitting there with twelve browser tabs open trying to decide between May, June, July, August and September, you don’t have to figure it all out yourself.

Tell me what you’re hoping to experience in Alaska. We’ll start there.

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